On the 12th and 13th of April we will be in BolognaFiere for the eighteenth edition of Brand, the only Italian trade fair dedicated to private labels and the second most important in Europe in the sector.
Organised in collaboration with the’Modern Distribution Association (ADM), Marca allows over 900 companies to showcase Italian excellence products in 5 pavilions and close contracts with main DMO signs (Managed Modern Distribution).
The event is divided into several sectors, the predominant of which remains food, with 75% of participants, while the Non-food It is growing above all in household and personal care products. The area is also very interesting Fresh Brand, dedicated to the fresh and extra-fresh sector, and the Packaging Lab Area with workshops, presentations and conferences analysing market trends in the sector, the evolution of consumption and purchasing behaviour for private label products.
Marca by BolognaFiere has confirmed itself in recent years as the’An event of excellence for the business community in the sector, a place of great importance for discovering all the most interesting news and taking advantage of unique B2B meeting opportunities with buyers and category managers from major international chains. For this reason, we have decided to participate with our fresh pasta and ours ready meals, with a view to constantly seeking market expansion.
We will be delighted to welcome you to hall 26, stand 74.
