We are pleased to welcome you to Pastaland. This incredible place is the star of the new Digital campaign created for us by Innova which, starting from the simple question “Where does pasta come from?”, offers consumers a unique experience of its kind, dedicated to ready meals is founded on the magic of imagination.
The core element of Pastaland is the fusion of innovation and technology, creativity and love, imagination and spontaneity, all fundamental values for our company that are manifested through the the right mix of live-action footage and carefully crafted video and images on paper.
The entire project was conceived by Gianluca Antonelli, CEO of our communications agency Innova, which he then managed together with the creative director Andrea Bedendo and to his team all the stages of creation, from the involvement and coordination of directors and artists to the creation of a storyboard, up to the publication and distribution of the video.
For the live-action video segment, Innova relied on its own director. Michelangelo Ingrosso, camera operator and director of photography with many years of experience in the commercial sector, who has collaborated with, among others Costa, Sky and Iginio Massari.
The paper part, on the other hand, was entrusted to a true artist in the field: Stefano Bertelli, director from Rovigo, and his partner Riccardo Orlandi (set designer), who with their Film viewed they have produced numerous music videos using the stop-motion animation technique, among which the new Sanremo hit “Onda Alta” stands out for Dargen D’Amico. Bertelli's experience also includes collaborations with Eminem, Robbie Williams, Amy Lee, Mother Mother, Pink Floyd and many more, and it has allowed us to give Pastaland an aura of unprecedented prestige, magic, and creativity. Thanks to his innate talent, Stefano has managed to create a virtual paper amusement park where every ride, Masterfully handcrafted folding, gluing and assembling the various parts, it is composed of different types of dough, which lend themselves perfectly to representing our world as the daydream ...of the child protagonist of the campaign, and of us along with him, returning a very vivid and engaging image.
This campaign aims to capture consumers' imaginations, transporting them to a magical universe made of Pasta and imagination, where, however, the protagonists always remain the Genuine and quality flavours of our recipes. Our ready meals, in fact, only use 100% Italian semolina and eggs% and carefully selected raw materials, guaranteeing freshness, authenticity and practicality within everyone's reach.
Prepare to be enchanted by our ready-made dishes and enjoy the journey to Pastaland, where taste and imagination meet to create unforgettable moments.
